Five Studios Launch ‘Ultimate Movie Weekend’ Rental Sale Across U.S. Digital Services

  • Variety
A group of Hollywood studios wants to remind consumers that they can rent movies — including recent releases not available on Netflix — from a wide array of digital providers, through a four-day promo offering discounts on titles starting at 99 cents.

Dubbed the “Ultimate Movie Weekend,” the special sale runs May 31-June 3 and will offer select titles from Lionsgate Entertainment, Paramount Pictures, Sony Pictures, Universal Pictures and Warner Bros. Notably absent from the campaign: Disney and 20th Century Fox (which Disney recently acquired).

It’s touted as the first coordinated, multi-studio and multi-platform promotion of its kind in the U.S., spanning the five studios and 18 internet and pay-tv services. Retailers participating in the Ultimate Movie Weekend will offer 50-250 movies at discounted prices — as low as $2.99 for recent releases and 99 cents for catalog movies. Each retailer sets prices independently.

Recently released titles available through the promo include “Aquaman,” “A Star Is Born” (2018), “Bumblebee,
See full article at Variety »

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