Dubbed the “Ultimate Movie Weekend,” the special sale runs May 31-June 3 and will offer select titles from Lionsgate Entertainment, Paramount Pictures, Sony Pictures, Universal Pictures and Warner Bros. Notably absent from the campaign: Disney and 20th Century Fox (which Disney recently acquired).
It’s touted as the first coordinated, multi-studio and multi-platform promotion of its kind in the U.S., spanning the five studios and 18 internet and pay-tv services. Retailers participating in the Ultimate Movie Weekend will offer 50-250 movies at discounted prices — as low as $2.99 for recent releases and 99 cents for catalog movies. Each retailer sets prices independently.
Recently released titles available through the promo include “Aquaman,” “A Star Is Born” (2018), “Bumblebee,