‘The Souvenir’ Is the Top Specialized Opener as Business Remains Soft

‘The Souvenir’ Is the Top Specialized Opener as Business Remains Soft
As the Cannes Film Festival presents prospects for the next year of specialized releases, distributors at home are praying for better fortunes ahead: For titles in their third week or beyond, the best gross is under $250,000 for “The White Crow.” Ongoing releases traditionally form the bulk of art-house business, and that’s likely the lowest-ever best gross for a film in its third week.

Within this context, a decent opening — $20,000 in four top theaters — for Joanna Hogg’s highly praised “The Souvenir” is positive news. It’s good enough to serve as the basis for much wider play, but doesn’t suggest a strong prognosis for the business.

Meanwhile, documentaries continue to provide specialized releasing whatever good news there is: “The Biggest Little Farm” showed continued growth in its second weekend.

Opening

The Souvenir (A24) – Metacritic: 94; Festivals include: Sundance, Berlin 2019

$85,851 in 4 theaters; PTA (per theater average): $21,463

With “The Souvenir,
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