Wendy Finerman (“The Devil Wears Prada”) will produce the project, which will cast A-list actresses in the lead roles of the business titans, who are suspiciously similar to real-life foes Elizabeth Arden and Helena Rubinstein.
“Rouge” details the cutthroat world of the beauty business world between the two rivals. The novel is set in cities across the world such as NYC, Hollywood, Palm Beach, London, and Paris and St Martin’s Press Executive Editor Beier likened the story to “The Marvelous Mrs. Maisel” in style and time-period.
The book will hit stores on “Rouge” on June 25, but it sold in an auction based on the galleys.
“’Rouge’ makes you want to stand up and cheer for these iconic cosmetic industry pioneers. These women were brilliant,