Can ‘Avengers: Endgame,’ ‘Lion King’ and Other Summer Movies Rescue the Box Office?

  • Variety
In the summer, as temperatures rise and schools go on break, Hollywood likes to stick to a well-worn formula: Pack the multiplexes with franchises, spinoffs, reboots and remakes. This coming season will be no different — with hopes that the pay off at the box office will help reverse the current turndown in ticket sales.

“The box office is going to rise and fall on the slate of sequels like it has for countless summers,” says Jeff Bock, an analyst at Exhibitor Relations. “If the summer does better, it will be because studios made sequels that people actually wanted to see.”

That formula worked last summer, as tentpoles like “Avengers: Infinity War,” “Mission: Impossible — Fallout” and “Jurassic World: Fallen Kingdom” propelled ticket sales and seemingly cured franchise fatigue.

Box office prognosticators believe that this summer’s lineup, filled with installments in the “Avengers,” “Toy Story,” “Spider-Man,” and “X-Men” sagas, as well
See full article at Variety »

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