How Broadcast Networks Fight Streamers to Cast Top Stars in Their Pilots

  • Variety
How Broadcast Networks Fight Streamers to Cast Top Stars in Their Pilots
In a matter of weeks, the broadcast networks will go through the annual process of ordering pilots to series for the fall season.

The casts of this year’s pilot crop feature many broadcast mainstays and strong performers, but also illustrate that cable networks and streaming platforms are now the go-to destination for marquee stars looking to make a splash in TV.

That’s not to say that there are no big names working on broadcast pilots this year. Some notable stars in the arena this year include Heather Graham, Edie Falco, Michael Sheen and Kal Penn.

According to David Stapf, president of CBS Television Studios, getting big stars for broadcast pilots is no harder than it has been.

“I don’t know that it’s any more difficult if you have good material,” Stapf told Variety. “Case in point: We had a great script from Paul Attanasio about the
See full article at Variety »

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