Over the past 12 months, “La Casa de Papel” (“Money Heist”) and “Elite” became global sensations via Netflix, building on the success of previous series that demonstrated a never-seen-before appetite for Spanish originals.
Netflix is opening the doors of its first European production hub in Madrid in early April and preparing five new Spanish Originals; Movistar + aims to produce 15 series a year; HBO and Amazon are increasing production.
Meanwhile, top free-to-air TV broadcasters Mediaset España and Atresmedia are re-inventing themselves as studios, producing content for third-party operators, and taking advantage of their production expertise.
The boom is opening up more ambitious and flexible business production models, such as co-production.
“Many of our projects, from inception, have co-production partners,” says Telefonica’s Movistar + president, Sergio Oslé. “It keeps us international from the get-go and helps us distribute, and also reach some scale and share know-how.