Box Office: ‘Shazam!’ Heads Toward $45 Million-Plus Opening Weekend

  • Variety
The domestic box office may be off to a sluggish start this year, but two genres have proven to be consistent winners: superheroes and horror.

If that trend continues, movie theaters in North America might get a much-needed boost this weekend as Warner Bros.’ comic-book adventure “Shazam!” and Paramount Pictures’ remake of “Pet Sematary” open nationwide. The two titles are debuting alongside Stx’s drama “The Best of Enemies.”

“Shazam!” looks to be the big winner among newcomers. It’s expected to make between $45 million and $50 million when it debuts in 4,260 North American venues. Early tracking suggested the comic-book adaptation could launch with $40 million, but positive word-of-mouth has industry analysts more optimistic about one of DC’s youngest warriors.

“Shazam!” — described as “Big” set in the comic-book world — centers on Billy Baston (Asher Angel), a teenager who transforms into a bubble-gum-snapping superhero (Zachary Levi) when someone says the magic word.
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