From ‘CSI’ to ‘Star Trek: Discovery’: Armando Nuñez’s Record of Exporting Americana

  • Variety
Over his long career in international sales, Armando Nuñez Jr. has handled just about every kind of TV program, from game-changing primetime dramas, to daytime soaps, to trashy talk shows.

Some were big hits right out of the box, some were sleepers, and one show was so bad that a top foreign buyer left the screening room after 10 minutes to yell at the studio executives responsible for the pilot. Here Nuñez recalls some of his most memorable experiences in exporting television — and slices of American culture — around the world.

Moonlighting

Original network: ABC

Airdates: 1985-1989

Nuñez was not long out of Fordham University when he got a job working for ABC Video Enterprises, the network’s distribution arm. He was part of the team that sold the network’s smash romantic dramedy “Moonlighting,” which starred Cybill Shepherd and made a star of Bruce Willis. “It was a unique show,” Nuñez says.
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