Will Smith & Jada Pinkett Smith’s Westbrook Rev Formula 1 Partnership

  • Deadline
Will Smith & Jada Pinkett Smith’s Westbrook Rev Formula 1 Partnership
Westbrook Studios and Apollo World Touring will collaborate with Formula 1 on a new broadcast initiative to launch next year that will bring A-list celebrity guests – led by Will Smith — pre-filmed stunts and challenges and live performances set around F1 Grand Prix weekends.

This creative partnership allows F1 to pull a new audience into its fan base, on multiple digital formats. It will also present commercial partners with an opportunity to collaborate on an annual global destination entertainment format.

The deal is an outgrowth of an episode of Will Smith’s The Bucket List, which premiered on Facebook Watch. The episode saw Will Smith and his son Trey attend the Formula 1 Etihad Airways Abu Dhabi Grand Prix, where they engaged in an intense exercise of father/son bonding, competing in a winner takes all, one on one race, on the F1 Yas Marina circuit with the help from five time F1 World Champion,
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