Anti-Abortion Pic ‘Unplanned’ Battles To $6.1M; 2nd Best Opening For Faith-Based Studio Pure Flix

  • Deadline
After having its TV spots shut out by my most mainstream cable networks and its Twitter account frozen for two-three hours yesterday, PureFlix’s anti-abortion feature Unplanned, which was slapped with an R rating by the MPAA, opened to $6.1M at 1,059 theaters, making it the second-best opening for the faith-based studio’s self-distributed titles after God’s Not Dead 2 ($7.6M).

While not a huge win by major studio standards, for the indie label which produced the $5M-$6M with co-financer Mike Lindell (the inventor of MyPillow), it’s an achievement, given the controversy the pic has weathered. Arguably, there hasn’t be an R-rated, faith-based movie since Mel Gibson’s 2004 The Passion of the Christ. Typically, faith-based movies do 2-3 times their domestic box office in TV and home ancillaries. It’s Lent, so it wouldn’t be a shocker if Unplanned legs out. God’s Not Dead, which PureFlix released through FreeStyle,
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