‘Us’ Is What Happens When Movie Studios Keep Underestimating Black Audiences at the Box Office

Box office pundits are, generally speaking, a talented bunch. They know the ins-and-outs in Hollywood, which are prone to change with the winds. They know what’s hot and what’s not, what’s up and what’s down and, with almost unerring precision, how much money any given movie stands to make over any given weekend of the year. Granted, they aren’t perfect, but they are consistently as good at the job as anybody can ever be expected to be. The out-of-nowhere phenomena like Titanic (1997), or Venom’s (2018) unexpected success after everything about it practically screamed at audiences

‘Us’ Is What Happens When Movie Studios Keep Underestimating Black Audiences at the Box Office
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