Broadway Box Office Climbs To $34M; Temptations Musical Hits $1.1M High Note

Broadway’s Temptations jukebox musical Ain’t Too Proud sang to the tune of $1 million-plus last week, joining the upper reaches of a generally on-key 35-show box office roster. In all, Broadway grossed $34,204,242, a 4% bump over the previous week’s take.

Attendance for the 35 productions during Week 43 (ending March 24) was up a commensurate 4% to 298,672.

Opening to mixed-to-positive reviews, the full-titled Ain’t Too Proud: The Life And Times of The Temptations grossed $1,102,218, a $152,437 increase over the previous week – and that’s with opening comps and press nights. Seats at the Imperial Theatre were 99.9% filled.

The Temps tale certainly got Broadway’s spring off to a fine start, with plenty of other hopefuls in the wings. What the Constitution Means to Me, writer-performer Heidi Schreck’s Off Broadway smash now in previews at Broadway’s Helen Hayes Theatre, played to nearly full houses — 98.2% of capacity, to be exact — and grossing $387,553, about
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