Liston previously served as executive vice president of publicity for Sony. Liston will oversee a combination of three areas for Lionsgate: domestic and international feature film publicity, Lionsgate film and branded social media strategy, and strategy for the film and the motion picture group communications.
Liston will report to Damon Wolf, president of worldwide marketing for Lionsgate’s Motion Picture Group.
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“We hit the jackpot with Marisa,” Wolf said in a statement. “I can’t think of a more effective marketing executive whose knowledge and leadership will ensure the seamless transition in taking three separate core pillars of feature film marketing to create