5 New ‘Game of Thrones’ Collaborations Coming in Time for the Final Season

5 New ‘Game of Thrones’ Collaborations Coming in Time for the Final Season
Some of the biggest lifestyle brands in the world are jumping on the “Game of Thrones” bandwagon this spring, hoping to capitalize on the fandom and popularity of the HBO hit, as it enters its eighth and final season.

From sneakers to spirits, these officially-licensed collaborations extend the characters and colors of the show beyond the screen and onto store shelves. While sites like ThinkGeek have carried official “GoT” merch for years, these new brands span fashion, beauty, and food and beverage. The retailers are no doubt hoping for a surge in sales, as interest in the show ramps up before its premiere date.
See full article at Variety - TV News »

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