As Nickelodeon turns 40, the kids’ network is finding ways to rely on its past as it presses boldly into the future.
“My goal is to fill up every screen of every size to make Nick kids’ first and last stop for everything they want in entertainment,” says Nickelodeon Group president Brian Robbins, who succeeded long-time Nick veteran Cyma Zarghami last year in Viacom CEO Bob Bakish’s reorganization of the media conglomerate. Robbins has a long history with the channel, dating back to his role as co-creator of “All That” in 1994.
“There’s no doubt kids are consuming a ton of content in many different ways,” he says. “The good news is we live in a world where brands still matter, and Nick is absolutely a giant brand that still matters.”
While ratings have been on the decline on the linear channel — down 29% in total viewers in 2018 — as they have...
“My goal is to fill up every screen of every size to make Nick kids’ first and last stop for everything they want in entertainment,” says Nickelodeon Group president Brian Robbins, who succeeded long-time Nick veteran Cyma Zarghami last year in Viacom CEO Bob Bakish’s reorganization of the media conglomerate. Robbins has a long history with the channel, dating back to his role as co-creator of “All That” in 1994.
“There’s no doubt kids are consuming a ton of content in many different ways,” he says. “The good news is we live in a world where brands still matter, and Nick is absolutely a giant brand that still matters.”
While ratings have been on the decline on the linear channel — down 29% in total viewers in 2018 — as they have...
- 3/20/2019
- by Rob Owen
- Variety Film + TV
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