Box Office: ‘Shazam’ Eyes $40 Million-Plus Opening Weekend

  • Variety
Box Office: ‘Shazam’ Eyes $40 Million-Plus Opening Weekend
Warner Bros.’ “Shazam” could grow to as much as $40 million in ticket sales when it hits North American theaters on April 5, early tracking suggests.

Hailing from DC’s arsenal of warriors, “Shazam” is Hollywood’s latest attempt to cash in on the golden age of superheroes at the box office. The movie follows Billy Batson (Asher Angel), a teenager who transforms into a bubble-gum-popping superhero (Zachary Levi) when someone says the magic word.

Described as a cross between “Big” and “Superman,” “Shazam” looks to be a lighter, more comical approach compared to DC’s less beloved Justice League adventures. “Shazam” is the product of a multi-year course correct from DC Entertainment as the studio attempts to fashion an alternative to the ironclad Marvel Cinematic Universe. DC has deviated from the days of a raspy-voiced Batman shrouded with dark plot lines and even darker film frames, instead putting the spotlight on
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