Friedberg previously served as the company’s president of international sales since 2015. He will now oversee the the company’s worldwide acquisition efforts and will run its theatrical distribution business in the UK and Ireland. Friedberg will report to Stx chief operating officer Thomas McGrath and will be based out of the company’s London office, which will continue to serve as headquarters for international sales and marketing.
Stx’s upcoming films include “Uglydolls,” an animated movie about the popular plush toys,” as well as “17 Bridges,” a crime thriller with Sienna Miller and Chadwick Boseman, and “The Boy 2,” a sequel to the 2016 horror hit. Since it was founded in