Ana Bustamante will serve as its managing director. Silvia Cotino will direct its sales and business development. Barrios will remain director of sales and acquisitions at Mediaset España and continue heading up Telecinco Cinema.
The new sales-acquisition-production company will be introduced to the international market at the upcoming MipTV market-co-production forum, which runs April. 8-11 in Cannes.
First sketched out in a presentation on Oct. 30, but now officially launched, Mediterraneo will seek to serve the exponentially-increasing demand for content in the Spanish-speaking world, driven by Netflix and Amazon, but with more streaming platforms in the offing.
Though part of a free-to-air broadcast network, Mediterraneo will offer content and initiate production conversations with Ott and pay TV platforms.