Rakeysh Omprakash Mehra's upcoming next titled 'Mere Pyare Prime Minister' opts for a unique strategy in association with Camlin.?
The film revolves around 8-year-old Kanhu who lives in a slum of Mumbai and writes a letter to the Prime Minister after an ugly incident happens with his mother.?
Leading stationery brand Kokuyo Camlin has joined hands with the makers of the film to initiate a campaign asking people to send messages to the Prime Minister via #PMKoChitthi.?
Starting from 5th March, the contest would accept entries on leading social platforms in the form of letters, audio/video blogs, tweet or post as the makers wish to keep the contest as open and simple as possible.