Stephen Colbert looks to have finally got a demo ratings lead over Jimmy Fallon that might survive Nielsen updating.
CBS Late Show host already had claimed its first demo lead over NBC’s Tonight Show star back when season stats through November 11, 2018 showed up. At that time, Colbert averaged 659K viewers in the 18-49 age bracket and Fallon had 657K. (Their demo ratings stood at a dead heat: 0.51 to 0.51).
When Nielsen adjusted those numbers, however, Colbert lost his edge.
Now, Colbert has once again pulled ahead in the key 18-49 age bracket. And, this time, it looks as if his lead will not get adjusted out of existence, being substantial enough – 693K demo viewers to Fallon’s 686K – to be visible in rating points rounding to a hundredth advantage: 0.54 for Late Show to 0.53 for Tonight Show.
That said, Colbert’s advantage is a slight apples-to-orange one. Here is why.
With Colbert airing repeats last week,...
CBS Late Show host already had claimed its first demo lead over NBC’s Tonight Show star back when season stats through November 11, 2018 showed up. At that time, Colbert averaged 659K viewers in the 18-49 age bracket and Fallon had 657K. (Their demo ratings stood at a dead heat: 0.51 to 0.51).
When Nielsen adjusted those numbers, however, Colbert lost his edge.
Now, Colbert has once again pulled ahead in the key 18-49 age bracket. And, this time, it looks as if his lead will not get adjusted out of existence, being substantial enough – 693K demo viewers to Fallon’s 686K – to be visible in rating points rounding to a hundredth advantage: 0.54 for Late Show to 0.53 for Tonight Show.
That said, Colbert’s advantage is a slight apples-to-orange one. Here is why.
With Colbert airing repeats last week,...
- 3/6/2019
- by Lisa de Moraes
- Deadline Film + TV
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