Snapchat ‘Secret Life of Pets 2’ Lenses Let Your Dog or Cat Speak Their Minds

  • Variety
What’s your four-legged friend really thinking? Universal Pictures teamed with Snapchat on a unique promo for Illumination Entertainment’s upcoming “The Secret Life of Pets 2” to let Snapchatters get an earful from their furry companions.

The studio’s campaign, which launches Tuesday (March 5) on Snapchat, marks the first time Snap has sold a sponsorship for the augmented-reality facial-recognition lenses for cats and dogs, which it bowed in the fourth quarter of 2018.

Snapchat users in the U.S. using the “Secret Life of Pets 2” Lenses will be prompted to bring their dog or cat into the frame, whereupon the pet will acquire an animated mouth and take on a voice inspired by the characters from “The Secret Life of Pets 2.”

With the dog lens, one comment for pooches is, “Look at these eyes. Who’s got cuter eyes than me?” The cat versions, true to long-held stereotypes of standoffish felines,
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