International TV Newswire: Dazn Dazzles, but Can It Work?

  • Variety
Madrid — Sports streamer Dazn dazzled on Wednesday in Madrid, officially launching in Spain, its eighth territory worldwide, with rights to Spain of MotoGP, Premiere League and Euro League basketball, a thumping promo at a press conference, a beaming MotoGP world champion Marc Marquez on stage, and the double-backed announcements that Brazilian soccer icon Neymar had signed on as a Dazn global ambassador and ex-Chelsea, Real Madrid and Man U.’s José Mourinho, the most acerbic of soccer managers, as a commentator.

But can Dazn actually make money?

History is not on its side. “The market for broadcasting top-notch sporting events, which means soccer in Europe, and national leagues, looks like one where the winner takes all, because the winner creates synergies bundling ts] with entertainment content and sustaining the interest of the whole family,” said François Godard, at Enders Analysis, citing the fate of sports rights contenders such as Setanta Sports,
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