As SAG-AFTRA & Ad Industry Begin Contract Talks, Union Urges Biz To “Do The Right Thing”

  • Deadline
As SAG-AFTRA sits down today for the first day of bargaining with the ad industry for a new commercials contract, the union has taken out a full-page ad in The Wall Street Journal urging advertisers and ad agencies “to do the right thing. When you make an ad, make it union.”

The union’s ad (see it below) features the names of 81 of the more than 5,000 of its members – including Tom Hanks, George Clooney, Ryan Gosling, Scarlett Johansson, Steve Carrell, Jennifer Aniston, Tina Fey, Matthew McConaughey, Morgan Freeman, Geena Davis, Alec Baldwin, Carol Burnett, Julie Andrews and Octavia Spencer – who have signed a petition in support of SAG-aftra’s ongoing strike against the Bartle Bogle Hegarty ad agency.

“We stand united with our fellow performers who work in commercials who seek fair wages, safe sets, access to health care and a meaningful pension,” the ad says.

SAG-aftra struck
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