Why The Industry Shouldn’t Be Scared About The Lowest Winter At The B.O. In Eight Years

  • Deadline
Coming off a banner $11.9B at the domestic B.O. and $41.7B worldwide in 2018, this year’s theatrical tickets sales aren’t anything to get excited about: The winter B.O. stateside for the period of Jan. 1-Feb. 18 at $1.2B is the lowest start since 2011 per ComScore, and this year’s Presidents Day four-day holiday frame at $148.5M (ComScore+Deadline estimate) is the lowest since 2001.

While Wall Street is bound to scream “Sell! Sell!” in regards to exhibition stocks, rub their chins and downgrade the industry, we need to remember that the motion picture business has a high standard deviation, and a small sample size like seven weeks is meaningless and not indicative of the rest of the year. As we explained at the end of a downer summer in 2017, which arrived after a hot January-April frame that included Beauty and the Beast, Logan and Fate of the Furious, people
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