‘Alita’ Battles Her Way To $41M+, But Remains Far From Heaven At The B.O.

  • Deadline
‘Alita’ Battles Her Way To $41M+, But Remains Far From Heaven At The B.O.
When a studio or a filmmaker builds a movie for north of $170M, the expectation is to soar to the greatest heights at the box office, and a passion project in the hands of James Cameron as producer — what studio wouldn’t double down on that, especially in an era starving for fresh franchises?

His Alita: Battle Angel, directed by Robert Rodriguez, is easily winning the Presidents Day box office, with a $27.8M 3-day and $33M and a revised 5-day of $41.7M . But the pic, despite beating its tracking and an $11.6M Saturday, +55% over Friday, is still a long way from any kind of profitability. Rival B.O. analysts believe that her domestic result at this 5-day level has a shot of hitting $100M.

What’s clear though is that the word is getting out among Cameron fans to go see the movie,
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