Why ‘Lego Movie 2’ Stumbled at the Box Office

  • Variety
Why ‘Lego Movie 2’ Stumbled at the Box Office
Heading into the weekend, Warner Bros. expected everything would be awesome. Instead, executives on the Burbank lot are feeling a pain not unlike the sharp sting you suffer from stepping on a tiny plastic toy.

The studio’s animated sequel “The Lego Movie 2: The Second Part” fell short of expectations, earning $34.4 million when it opened in 4,303 venues. It was enough to top domestic box office charts, but it arrived $15 million behind even modest estimates from both the studio and independent tracking services, and almost 50% behind the start of its predecessor, 2014’s “The Lego Movie.” It’s not an out-and-out disaster by any means, but for a movie that cost $100 million plus millions more in marketing and distribution fees, it certainly is cause for concern for the future of the franchise based on the popular toy brand.

Despite positive reviews, “The Lego Movie 2” had one of the lowest openings in the cartooned series,
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