Italy Eyes Box Office Turnaround

  • Variety
Box office returns in Italy suffered their worst result in a decade last year dropping about 5% to €555 million ($631 million), but the market is reacting and 2019 looks set for a turnaround.

Several remedies are considered crucial to getting local audiences back into movie theaters, the main ones being filling the gap in strong releases during summer which has historically been left wide open disrupting regular moviegoing and also causing a glut of titles the rest of the year; upgrading the country’s screens; and providing more really gripping Italian product which in 2018 made up a healthy 22% of total grosses even though no homegrown pics made it into the country’s top ten chart.

Though exhibitors have been hurting, the year kicked off with distribution and production company Notorious Pictures — the name is a homage to both the Hitchcock film and rock band Duran Duran — announcing it is branching out into exhibition
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