The agency will represent MrBeast, whose real name is Jimmy Donaldson, in all areas, including branding licensing, and content distribution. Donaldson was brought on by Night Media founder Reed Duchscher.
“MrBeast will be a cornerstone addition to our talent lineup going into 2019,” Duchscher said in a statement. He added that Night Media — which has created brand campaigns for companies and organizations like eBay, browser extension Honey, the National Breast Cancer Foundation, and smartphone company OnePlus — hopes to “leverage [MrBeast’s] audience with leading brands looking to capitalize on the red-hot influencer market.”
Night Media's digital talent roster nets a cumulative total of more than 600 million monthly views, the agency said.