All the hype surrounding the show, which launched on Jan. 10, 1999, has led fans to re-binge the series — and perhaps a few new viewers to finally catch up on Tony and crew. According to HBO, usage this week on HBO Go (the pay cabler’s TV Everywhere service) and HBO Now (its subscription video on demand service) of “The Sopranos” is up 70% versus late last year.
HBO has been giving “The Sopranos” heavy promotion on its digital platforms because of the anniversary — according to a spokesperson, it’s on the landing page when users log into HBO Go, for example. As a result, in recent days “The Sopranos” has risen to No. 2 among all series on both HBO Go and HBO Now, behind only “Game of Thrones.