Netflix Isn’t Killing Movie Theaters, Study Shows

  • Variety
Netflix Isn’t Killing Movie Theaters, Study Shows
Netflix isn’t killing movie theaters. At least, that’s the take-away from a new study conducted by EY’s Quantitative Economics and Statistics group, which finds that people who go to movies in theaters more frequently also consume more streaming content. That flies in the face of the “conventional wisdom” of box office sages, who grimly ascribe flatlining theatrical attendance to the growing popularity of digital entertainment companies.

If the study’s findings are accurate, it would appear that the two forms of entertainment consumption are more complementary than cannibalistic. The study found, for instance, that respondents who visited a movie theater nine times or more in the last 12 months consumed more streaming content than consumers who visited a movie theater only once or twice over the past year. Those who saw nine or more movies at the cinema averaged 11 hours of weekly streaming compared to the seven hours
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