‘Once Upon a Deadpool’ Jingles $900K+ On Wednesday

  • Deadline
‘Once Upon a Deadpool’ Jingles $900K+ On Wednesday
20th Century Fox’s PG-13, holiday infused re-imagining of Deadpool 2 drew an estimated $953K in early morning industry estimates in its opening Wednesday at 1,566 theaters (including Tuesday previews). That number was good enough to make Once Upon a Deadpool second behind Universal/Illumination’s The Grinch which led all movies yesterday with $968K in its fifth Wednesday and a running total of $226.7M.

Rival distributors didn’t know what to expect from Once Upon a Deadpool; the film flew under the radar of tracking, and for Fox, it’s all gravy for the Deadpool brand. Not to comp because the movie catered to a completely different crowd, but the Weinstein Co.’s The King’s Speech changed its rating from R to PG-13 following its Oscar best picture win in 2011 earning $1.1M over three-days in its April re-release for a final tally of $3.3M. The whole thought process behind
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