Paladin Acquires ‘Billboard’ Movie, Adding Big Screen To Unique Multi-Platform Rollout

  • Deadline
Exclusive: Paladin has U.S. distribution rights to Billboard, the latest film from Zeke Zelker. The movie starring John Robinson, Heather Matarazzo and Eric Roberts will begin its theatrical run April 5 in New York, Los Angeles and Philadelphia, with plans to expand later in the month.

The theatrical release will be one prong of a multi-platform push for the film, written, directed and produced by Zelker. The plot centers on a struggling radio station in Pennsylvania that hosts a billboard-sitting contest in a last-ditch attempt to stay on the air.

Zelker via his iDreamMachine production banner also created a 25-episode web series that follows a day in the life of the four contestants in the film, which co-stars Leo Fitzpatrick, Darlene Cates and Oakes Fegley. The series will be available to digital audiences February. There also will be a virtual radio station that parallels the station portrayed in
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