The theatrical release will be one prong of a multi-platform push for the film, written, directed and produced by Zelker. The plot centers on a struggling radio station in Pennsylvania that hosts a billboard-sitting contest in a last-ditch attempt to stay on the air.
Zelker via his iDreamMachine production banner also created a 25-episode web series that follows a day in the life of the four contestants in the film, which co-stars Leo Fitzpatrick, Darlene Cates and Oakes Fegley. The series will be available to digital audiences February. There also will be a virtual radio station that parallels the station portrayed in