‘Green Book’ Rises; Same 6 Films Lead Box Office for Unprecedented Third Weekend

  • Indiewire
‘Green Book’ Rises; Same 6 Films Lead Box Office for Unprecedented Third Weekend
This was the worst-grossing weekend of 2018, not that it matters; this pre-Christmas weekend is usually among the lowest. All distributors avoided it for any new release, even throwaway titles. Historically, next week can be even worse (unless your film is “Star Wars” or similar). The priority now is to stake a claim that doesn’t risk seeing a film pulled for Christmas.

So, no new films, decreased gross — and at the same time, better holds for films currently on screen. That formula explains this week’s results. However, the same six films have led all others for three straight weeks and that’s unprecedented.

It also could have impact on weeks ahead. “Ralph Breaks the Internet,” “The Grinch,” and “Creed II” all grossed over $10 million in their third weekend (or later), in a slow period: That suggests they will play through the holiday. That would mean a major bonus for all three,
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