So, no new films, decreased gross — and at the same time, better holds for films currently on screen. That formula explains this week’s results. However, the same six films have led all others for three straight weeks and that’s unprecedented.
It also could have impact on weeks ahead. “Ralph Breaks the Internet,” “The Grinch,” and “Creed II” all grossed over $10 million in their third weekend (or later), in a slow period: That suggests they will play through the holiday. That would mean a major bonus for all three,