Netflix’s Funa Maduka on Strategy for African, Arab Markets (Exclusive)

Netflix has played a prominent role in this year’s edition of the Marrakech Intl. Film Festival through sponsorship of the main industry event – the Atlas Workshops – and its recent investments in projects involving two of the fest’s highest profile guests – Martin Scorsese (“The Irishman”) and Guillermo del Toro (“Pinocchio”).

The streamer recently talked of plans to order original series from Africa as part of its international expansion. It is reported to be securing a rising market share in the Moroccan TV market, in the context of its wider strategy to establish a major footprint across the African and Arab markets.

Securing attractive original local content is key to Netflix’s plans and in this exclusive interview with Variety, Funa Maduka, director of international original films for Netflix, talks about the company’s strategy for the Middle East and African markets.

As sponsor of the Atlas Workshops and as
See full article at Variety - Film News »

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