Streaming content chiefs talk local-language strategies at Content London

YouTube scripted head responds to this week’s bombshell about original programming model.

Global hits have to begin locally and understand their target markets – that was the message from Netflix, Amazon Studios and YouTube leadership as they discussed their strategies in Europe and beyond at the Content London conference this week.

Erik Barmack, vice-president of international originals at Netflix said, “In terms of programming strategy, where we are coming from is that a show has to feel true and authentic to the country it originates from. If we do a show in India it has to feel loved in that
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