J Balvin’s (Many) Snubs Show Latin Grammys Are Still Wary of Reggaeton

J Balvin, the Colombian reggaeton star, was nominated for more awards than any other artist at the Latin Grammys on Thursday. In two separate categories, Record of the Year and Best Urban Song, he was even nominated multiple times. He deserves the attention: Behind Ozuna, he’s the second most-watched singer on the planet (thanks to his mind-bogglingly large audience on YouTube), with an intuitive grasp of melody and an already-long list of eminently hummable hooks; his Vibras album was handsome and tightly knit, but also strong enough on a
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