That’s the question exhibitors are pondering as 2018 races toward a record year at the domestic box office — a result that few saw coming. Yet it remains to be seen if cinemas, frequently written off as lumbering anachronisms, will be able to convince investors and analysts that their success represents a trend.
“Moviegoing doesn’t get its due because it’s not the sexy new technology, but the numbers speak for themselves,” said Kyle Davies, president of domestic distribution for Paramount.
Fall hits such as “Venom,” “A Star Is Born” and “Halloween” are powering the domestic movie business to an unexpectedly strong third quarter and positioning the industry to have a very merry holiday season. Theatrical revenues have improved by 10% year over year, and attendance is up 7.7%, a sign that the boom isn’t just attributable to higher ticket prices. More people are