The half-dozen new titles, led off by Christmas Cupid’s Arrow, will join more than 25 library movies in a weekend rotation the network bills as “Bring the Holidays Home.” Last year’s holiday lineup, the company said, delivered Ion’s highest household ratings ever, averaging 887,000 viewers in primetime. The most popular title, A Prince for Christmas, posted a 1.2 million average.
“The holiday movie season has become a significant part of Ion Television’s programming strategy, and it continues to prove its value to both the network and our advertisers,” said Brandon Burgess, Chairman and CEO of Ion Media.
Ion is hardly the only TV programmer leaning into the holidays. A+E Networks’ Lifetime, Crown Media’s Hallmark Channel