Netflix Alters Model; Gives Awards Films ‘Roma’, ‘Buster Scruggs’ & ‘Bird Box’ Theatrical Runs Before Streaming

  • Deadline
In a seismic move that Deadline earlier this week revealed was coming, Netflix will boost the awards chances of several contending films by setting exclusive limited theatrical releases prior to the streaming service releases of the Alfonso Cuaron-directed Roma, the Joel & Ethan Coen-directed The Ballad of Buster Scruggs and the Susanne Bier-directed Bird Box, latter of which stars Sandra Bullock.

Netflix is selectively evolving its streaming-first model in hopes that Oscar voter traditionalists won’t discount quality films because they were given limited theatrical releases as they simultaneously released on the streaming service. The level of discussion in the press and among Academy members on this subject has ratcheted up particularly because of Cuaron’s Roma, the Participant Media-financed drama which came out of the fall festivals as a potential front-runner in many categories including Best Picture.

This could be a game changing move for Netflix that should put
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