Ten rebrands and confirms launch of 10 All Access

Strange Angel.’

Network Ten has rebranded its flagship and digital channels One and Eleven and will launch direct-to-consumer streaming and VOD service 10 All Access in December.

The new platform, which will sit alongside streaming and catch-up player 10 Play, will offer more than 7,000 commercial-free episodes including three CBS All Access original series – Tell Me A Story, One Dollar and Strange Angel.

The CBS-owned broadcaster said it would soon reveal the launch date, pricing and full content library. In the Us CBS All Access charges subscribers $US5.99 a month and $US9.99 a month for the advertiser-free service.

Network Ten is now Network 10 with a new logo, colour scheme and tone of voice. One has been rebranded as 10 Boss, targeting women and men over 40, while Eleven has become 10 Peach, aimed at 16-to-39-year-olds looking for escapist entertainment.

Ten’s chief executive Paul Anderson said: “We have changed things up and not only
See full article at IF.com.au »

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