Russell Crowe last week urged his 2.73 million Twitter followers to see Backtrack Boys in cinemas, lauding Catherine Scott’s feature documentary as really special and a great story.
A reasonable number of Crowe’s followers did so as Umbrella Entertainment launched the film as an alternate content release, which means exhibitors have the flexibility to run limited sessions.
Meanwhile writer-director Heath Davis’ drama Book Week began its staggered roll-out on eight screens via Bonsai Films.
Backtrack Boys examines a youth program run by rule-breaking jackaroo Bernie Shakeshaft (hailed by Crowe as a “good fella and a bit of a genius”) on the outskirts of Armidale Nsw. Voted as the top feature documentary at the Melbourne International Film Festival, the film collected $24,000 from one session on Saturday and Sunday on 44 screens, and $56,000 including festival screenings.
This opens theatrically in Australia on Thursday.
It’s really special.
Go and see it.