In a time when Taylor Swift has come forward with her political stance, getting millennials to the polls has been a primary goal for the upcoming elections. Snapchat encouraged users 18 and over to vote via a button on their profile page for two weeks which led them to TurboVote.org. Video messages urging users to register were also incorporated into the app.
As a result, more than 400,000 users registered and 600,000 users signed up to receive election reminders from TurboVote, the majority of which were in the 18-to-24-year-old range. The top states for TurboVote signups included California, Illinois, Michigan, North Carolina, New York, Ohio, Pennsylvania as well as key battleground states Texas, Florida, and Georgia.
Snap announced the