Endeavor China was formed two years ago as a joint venture with Sequoia Capital China and others to serve as a country-specific version of its parent company. The goal is to offer clients and partners entrepreneurial options in entertainment, sports, event and retail ventures in the world’s most populous country. As China’s media landscape evolves, sometimes fitfully, Endeavor China aims to establish a beachhead as a diversified media venture and representation firm. The aim is to plant roots in local film, TV and digital content, to bring more Hollywood talent to work in the region and to scout for budding stars with potential for crossover success outside of China.
“We’ve focused on two things in the first two years: hiring the right people with the right industry connections who are also fluent in the cross-border language of entertainment, and building infrastructure,” says Michael Ma, CEO of Endeavor China.
“We’ve focused on two things in the first two years: hiring the right people with the right industry connections who are also fluent in the cross-border language of entertainment, and building infrastructure,” says Michael Ma, CEO of Endeavor China.
- 10/15/2018
- by Cynthia Littleton
- Variety Film + TV
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