Updated 4 Pm: Oh, boy. The CW debuted its highest-profile new fall series last night, All American, and it didn’t go so well. The series, about a talented teen football player from Crenshaw recruited by a Beverly Hills high school, opened to 685,000 total viewers and a 0.2 rating in adults 18-49 (Live+Same Day). It held onto less than half of its lead-in Riverdale (0.5, 1.5 million).
While supported by an extensive marketing campaign and carrying the Berlanti Prods. pedigree, All American, a cross between The O.C. and Friday Night Lights, is softer and more grounded than other over-the-top, noisy and twisty CW high school dramas like Gossip Girl, 90210 or Riverdale. That may have factored into the soft premiere numbers, which I think are the lowest for a fall new CW series debut.