‘Maximum Impact’ Film Review: Pro-Russian Action-Comedy Serves Up Misogyny Alongside Propaganda

  • The Wrap
‘Maximum Impact’ Film Review: Pro-Russian Action-Comedy Serves Up Misogyny Alongside Propaganda
Let us look back at the history of Russian propaganda films. The standard-bearer must be Sergei Eisenstein’s 1938 “Alexander Nevsky,” a Stalinist-era epic centered on the hero Prince Alexander, who drove out the Romans in the 13th century. The barely-veiled subtext of that film, however, was a depiction of Russo-German relations as the war loomed ahead, with a call to arms for citizens and a clear warning to would-be attackers. I’ve no idea how effective it was at reaching its propagandistic goals, but the film itself is gorgeous and filled with inventive effects, and Eisenstein accomplished at least the feat of cinematic excellence.

Flash forward to 2018, and the quality of Russian propaganda films has fallen dramatically. Case in point: “Maximum Impact,” a joint Russian-American action comedy about a top-secret summit meeting between the American secretary of state and Russian head of state, with the goal of shoring up relations between the two countries.
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