Japan Not Expecting Crazy Rich Business With ‘Asians’

  • Variety
Japan Not Expecting Crazy Rich Business With ‘Asians’
Crazy Rich Asians” will open in Japan this week with distributor Warner Japan betting that the film’s muscular box office in the U.S. and elsewhere will carry over to Asia’s second-largest market. But the odds are against a huge win.

In mid-September, Warner revealed that it would expand the number of theaters showing the film from the originally planned 30 to 75. “Asians” has also been covered extensively in the Japanese media, though its cast is mostly unknown in Japan and its source novel has yet to become a bestselling sensation.

Writing for online lifestyle magazine Wezzy, Kaoru Domoto noted that Warner has localized the title to “Crazy Rich” (Kureiji Ricchi), deciding that “Asians” was not helpful. “Those born as Japanese in this country do not need to think of themselves as ‘Asian’ and are not in the position of a racial minority,” Domoto wrote. “Also, in the past,
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