When ABC revealed that “Black-ish” would have a spinoff, sister network Freeform raced to sign the series up. For Freeform, “Grown-ish” would hit all the right notes — it came with a proven pedigree in creator Kenya Barris, and even more important, featured a young, diverse cast.
The decision was a wise one, indeed. “We chased the show that became ‘Grown-ish’ because we very much wanted a diverse comedy on our slate, and who better to partner with than Kenya?” explains Freeform exec VP, programming and development, Karey Burke. “It very quickly drew new viewers to our channel and ‘Siren,’ which follows it, has a more diverse audience than ever.”
“Diversity” has been a jargony watchword for years among programmers and content creators in the youth and young adult worlds. But it’s only in recent years that select networks like The CW, Nickelodeon, Disney Channel, Freeform and Netflix have made...
The decision was a wise one, indeed. “We chased the show that became ‘Grown-ish’ because we very much wanted a diverse comedy on our slate, and who better to partner with than Kenya?” explains Freeform exec VP, programming and development, Karey Burke. “It very quickly drew new viewers to our channel and ‘Siren,’ which follows it, has a more diverse audience than ever.”
“Diversity” has been a jargony watchword for years among programmers and content creators in the youth and young adult worlds. But it’s only in recent years that select networks like The CW, Nickelodeon, Disney Channel, Freeform and Netflix have made...
- 8/28/2018
- by Randee Dawn
- Variety Film + TV
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