Netflix Unveils ‘Great Day in Hollywood’ Image Spot Highlighting Black Creators

  • Variety
Netflix unveiled a brand image spot during Sunday’s Bet Awards telecast that highlights black artists who work for the streaming giant.

The spot dubbed “A Great Day in Hollywood” was inspired by the famed 1958 photograph “A Great Day in Harlem” featuring 57 jazz legends — including Charles Mingus, Thelonious Monk, and Count Basie — on the stairs of New York brownstone snapped by photographer Art Kane.

The Netflix spot from director Lacey Duke features 47 black writers, showrunners, actors, and producers. The plan for the spot and the image campaign stemmed from Netflix’s Strong Black Lead initiative designed to foster an “ongoing, intentional focus to talk authentically with the black audience.” A photo similar to “Great Day in Harlem” was taken earlier this month by photographer Kwaku Alston to commemorate the gathering.

The debut comes just two days after Netflix was rocked by the abrupt departure of corporate communications chief Jonathan Friedland
See full article at Variety »

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