Paramount Network Will Take On FX and AMC By Rooting Itself In Middle America

  • Indiewire
Paramount Network’s first two big event series, “Waco” and “Yellowstone,” take place in the center of the country — and that’s not by accident. The newly rebranded channel, which flipped from its longtime identity as Spike today, may now sport the name of a big Hollywood studio. But its roots still lie in Nashville.

That’s what helped fuel a desire to make Paramount a premium basic cable network that perhaps appeals as much to the middle of the country as the coasts, which network president Kevin Kay said he hoped might set it apart from established competitors like FX and AMC. “Waco,” which premieres Jan. 24, stars Michael Shannon, Taylor Kitsch, John Leguizamo, Rory Culkin, Melissa Benoist, and Camryn Manheim, and tells the story of the real-life 1993 standoff between cult leader David Koresh and the FBI and Atf.

Yellowstone,” meanwhile, stars Kevin Costner as the nation’s largest ranch owner.
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